Adventure Store - Branding

The brief for this conceptual project was to select an animal and create a brand identity for an adventure store. I picked a crocodile for having bold characteristics that would identify with Sobek Adventure Company; designed for people who are passionate about the outdoors.

The logo that I designed showcases the strongest part of the crocodile with the mouth replaced by the lifeline that demonstrates the idea of being risky and taking chances. In addition to the logo, I was also responsible for creating the in-store signage of each department, a wayfinding entrance board and conceptual ads.

SKILLS : Branding & Identity design, Display design, Illustration, Photo retouching
PROGRAMS : Adobe Illustrator, InDesign, Photoshop