FOLK FABLE BREWING CO. - BEVERAGE PACKAGING

The main objective for this project was to create a conceptual contemporary design for a new alcoholic product. Six Vodka coolers pack was chosen as the final product. Based on a Japanese folk tale, Folk Fable’s new line of Vodka coolers showcase the story of Princess Kaguya who is trying to find her perfect groom. Kaguya’s father, Taketori chooses six Princes and gives each of them a task to complete. Successfully completing the task would prove them worthy for his daughter’s hand in marriage. Hand drawn illustrations were done for each Prince with a significant element from their task in the background. The fruit flavour of each cooler is in an icon pattern on the other side of the bottle. The colors and typeface choices work well for the target audience of this alcohol line that is young adult females over the age of 19.