















SIFTI SOKHI
For my personal branding, I chose to incorporate letter S in an Ampersand. Why an ampersand you may ask? For me, design should be able to stand out, be versatile, and mean something new, just like an ampersand.
The self promo piece demonstrates the meaning of ampersand; that there's always more. I wanted to challenge myself to keep creating and design as many ampersands as I could to cater to many different audience attending the portfolio show. 60 different designs of ampersands were given away as an art print that would make a statement on any wall and space.
For my personal branding, I chose to incorporate letter S in an Ampersand. Why an ampersand you may ask? For me, design should be able to stand out, be versatile, and mean something new, just like an ampersand.
The self promo piece demonstrates the meaning of ampersand; that there's always more. I wanted to challenge myself to keep creating and design as many ampersands as I could to cater to many different audience attending the portfolio show. 60 different designs of ampersands were given away as an art print that would make a statement on any wall and space.