Regency Fireplace Products – Re-branding

Regency is a successful fireplace manufacturing company established in 1969. Regency is known as a world leader in the design, manufacture and marketing of hearth products. When I started working for the company, I realized they had no brand guidelines for me to follow. There was inconsistency in brand identity all across the board. From print materials like brochures, promotional materials to the company’s website, which was outdated for its time, everything lacked a strong cohesive and professional look.

I proposed and was able to satisfy my superiors to introduce a brand identity that would visually represent the values and “personality” of the brand. I developed a style that didn’t take away from the already well established brand but instead create a consistent message across all marketing materials.

Over the span of a year, with my lead, our creative team managed to transition most of Regency’s materials to this new brand style. Some materials we updated were: company logo, letterhead, mailers, website, magazine ads, email signatures, product brochures, promotion materials, point of purchase materials and more.

SKILLS : Branding & Identity design, Layout design, Photo retouching, Web design, Print production
PROGRAMS : Adobe Illustrator, InDesign, Photoshop, Dreamweaver, Microsoft Powerpoint, Word, Excel