SPORTS ADVENTURE STORE

The brief for this project was to select an animal and create a brand identity for an adventure store. A crocodile was picked for having bold characteristics that would identify with Sobek Adventure Company designed for people who are passionate about the outdoors. The logo showcases the strongest part of the crocodile with the mouth replaced by the lifeline that demonstrates the idea of being risky and taking chances. Sobek provides products for wide range of activities like hiking, camping, running and other sports.